Julie Battle

Director of Marketing and New Business Development

Julie Battle has 25 years experience in the marketing and communications industry. She has written and produced award-winning communications for global Fortune 100 companies, regional businesses and national non-profits. She has a strong track record of developing and implementing innovative and integrated communications based on strategic planning. Her skills include strategic and tactical communications planning, creating and managing integrated media campaigns, brand identity and positioning, video/film scriptwriting, producing and writing all forms of media - print, electronic, radio, television, film and video.

In 1994, Julie co-founded Bolger & Battle, a marketing communications business that served a variety of corporate clients including The Dow Chemical Company, Dow Corning Corporation, Motorola, GM and a wide variety of regional businesses. Her areas of work include engineering plastics, silicones, agriculture, construction, fabricated products, human resources, employee communications and healthcare. During this time, Julie served as primary speechwriter and video interviewer for Dow executives, and created global communications in the areas of employee communications, technology, and product sales and marketing.

In 2004, Julie started Goodworks Communications to focus on serving the non-profit community. She initiated a national youth movement that utilized web-based marketing and training and was the featured event at The Office of Juvenile Justice and Delinquency. Her most recent honor was being awarded a FREDDIE at The International Health & Medical Film Competition, which is the preeminent film festival devoted to educational health and medical films. The competition brings together filmmakers from around the world who are dedicated to exploring health-related issues.

Julie is the author of five children’s books on recycling, creativity, community history and local legends. She also wrote “Common Sense for Community Change – 3 Radical Truths and 7 Simple Steps.” She is an adjunct professor at Northwood University in the advertising and marketing department and has appeared on the CNBC show, “The Big Idea” with Donny Deutsch, as a panel expert.